DAKOTA’S STEAKHOUSEDriving revenue & engagement for a Dallas Dining Icon
Known for its underground location and elevated experience, Dakota’s Steakhouse has been a Dallas dining institution for nearly 40 years. To celebrate this milestone, we partnered with Dakota’s to amplify their anniversary, boost awareness, and drive reservations through strategic storytelling, influencer partnerships, and targeted campaigns.
IMPACT BY THE NUMBERSThese results highlight the power of a strategic, locally driven approach. Through a mix of targeted marketing efforts, we helped Dakota’s broaden its audience, attract new guests, and convert online buzz into tangible business growth.
14.1K
total new Instagram followers
292%
increase in impressions
$165K
in earned media value from influencer campaigns
1.6M
combined influencer campaign views
30%
increase in sales (November 2023 vs. November 2022)
STRATEGY & EXECUTIONThrough a blend of strategic storytelling, influencer partnerships, and targeted campaigns, Dakota’s Steakhouse saw exceptional growth during its 40th anniversary celebration. From a significant boost in social media engagement to a hefty increase in sales, the results highlight the power of authentic connections and thoughtful marketing.
Social Media Marketing / Influencer Campaigns / Paid Social Media Ads
